Gizmodo, which was once a category leader in tech and gadget news, lost key writers and suffered from competition with other up-and-coming publications like The Verge. In a matter of months, Gawker's entire Valleywag editorial team turned over. Celebrity gossip was emptier than usual." We wrote nothing particularly memorable about NSA surveillance. " We were nowhere on the Edward Snowden affair. " Editorial traffic was lifted but often by viral stories that we would rather mock," Denton lamented in a recent company-wide memo. ![]() But growing Gawker Media hasn't always been easy.ĭenton admits that while his company's traffic increased 20% last year to almost 500 million monthly pageviews and 130 million unique visitors, Gawker wasn't producing its strongest content. Union Square Ventures' Fred Wilson was one person he considered as an advisor, although they haven't found a way to work together yet.Īside from a casual conversation or two, Denton says he has never been tempted to sell his site, which is worth at least $250 million based on the company's 2014 net revenue of $45 million. The board currently consists of himself and Gawker's CTO Tom Plunkett, although Denton is looking to add three new, strategic faces to his table. He says insiders own 90% of Gawker Media. Through a family trust, Denton owns 68% of the company. It often indicates a user profile.ĭenton personally owns just under 50% of Gawker Media, a company he founded and bootstrapped in the early 2000s, before Facebook was a semi-reliable traffic hose for publishers and banner ads generated meaningful revenue. ![]() Account icon An icon in the shape of a person's head and shoulders.
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